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2026 The new Suiza
Chapters
A family story told in five chapters. Sixty-two years, three generations, a single house. And a dream that has not changed: making the craft an act of respect for the client.
1964
Manuel Pato Feijoó
In the Vigo of the 1950s, Manuel Pato Feijoó set himself a goal: to grow the family jewellery business. At barely fifteen he set out on a new journey, first through the fairs of Orense, then Pontevedra, until he knew the whole of Galicia in detail.
In 1964 he opened the first jewellery shop in a small premises in the Vigo neighbourhood of As Travesas. The house, as we know it today, begins there.
“To grow the family business.”— Manuel Pato Feijoó, founder
1975
Pilar, Manuel Jr. and Gerardo
Manuel and his wife, Pilar, together with their two eldest sons, Manuel and Gerardo, open a second shop in As Travesas, larger and better located.
“The children grow up behind the counter, learning the family tradition.”— Pilar Pato, second generation
1985
A new expansion of the house
The fine work of the new generations bore fruit, and the opening of new shops was soon planned. The opening on López de Neira street is the first step towards the commercial heart of the city.
Joyería Suiza began to be known in Vigo as a reference in fine Swiss watchmaking and high jewellery. It is the decade the brand portfolio expands.
1992
Venezuela 49 to this day
In 1992 the Venezuela 49 boutique opened, in one of Vigo's finest shopping areas, a step from Gran Vía.
In 2013 an important decision was made: to gather every point of sale into a single boutique. A major renovation was carried out across its two floors. Thus was born the magnificent current space where the finest luxury watch and jewellery houses place their trust.
2026
A new management
In 2026 the house reinvents itself without giving up its essence. The ground floor is fully renovated in three months to host the private brand corners. Eleven new houses join the catalogue. Joyería Suiza becomes Official Jeweller of RC Celta and official sponsor of the Real Club Náutico de Sanxenxo and of the “El Bribón” regatta yacht, skippered by King Emeritus Juan Carlos I.
A new management at the helm, the same faces on the shop floor. The lifelong team keeps welcoming clients at Venezuela 49 — because that, in a family house, is what never changes.
“We are not changing who we are. We keep doing it better.”— Third generation, 2026
The person who greets you at the door, the one who services your watch, the one who designs the piece you have in mind. Meet the team behind our promise to give every client the best possible care.
Four people on the shop floor. The one who accompanies your purchase, the one who helps you choose, the one who remembers what you bought last year. They listen and they advise, because nobody knows the house like they do.
Boutique Director
Heir to the family tradition of Joyería Suiza, Manuel leads the boutique keeping intact the values that have defined the house since 1964. His vision spans all of its areas — high jewellery, watchmaking, silverware and luxury accessories — with a constant dedication to product selection, service and each client's experience.
Boutique Deputy Director
With more than twenty-five years at Joyería Suiza, Raquel is an essential figure of the house and a reference for many of its clients. Her deep knowledge of jewellery, watchmaking and silverware, combined with a close yet rigorous approach to advising clients, makes her, together with Manuel, one of the great pillars of the boutique.
Boutique Advisor
Brought into the team by Manuel and Raquel, Juan represents the continuity of a way of understanding the trade built on knowledge, attention and trust. Trained directly by Manuel and Raquel, he takes part in the daily advising of clients and is establishing himself as a key member of the new generation of Joyería Suiza.
Head of Boutique Administration and Operations
Joana coordinates the administrative and operational management behind the boutique's day-to-day, while also supporting the team in customer care and service. Her organisational skills and attention to detail help every area of Joyería Suiza run with the precision and care that define the house.
Proud sponsor of the institutions that shape life in our community.
— Visit the new Suiza
Venezuela 49, Vigo. Monday to Saturday. And if you are far away, we can also show you the piece by video call.
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